DESIGN
The worth or value of a product is determined by its design first and foremost. Yet, while the design may be beautiful, it may not be functional.
Good designers create designs that look good. Great designers create designs that not only look good, but are functional.
We accomplish these goals through a multi-stage process that begins with the collection of information from a client and moves on through the formal design process and production of the desired good(s).
The design process includes the melding our production experience as press operators, screen printers, sign makers and pre-press technicians with our skill and experience as graphic artists.
Form Meets Function:
The relationship between design and production is centered on planning and executing. Any design or plan must anticipate and compensate for potential problems in the execution or printing/production process.
Design involves both problem-solving and creativity. In contrast, production involves routines and/or pre-planned processes. A working knowledge of the production processes is required and this knowledge is reflected in both the designs and goods we furnish our clients.
Simply put, designs must revolve around their ultimate use and our designers have a working knowledge of the process(es) required to yield the desired end product.
THE DESIGN PROCESS
The design process, whether company logo or simple form design, begins with communication wherein the client is asked to relate essential details about the business or project. This includes questions about the target market, use of logo or design (what the design will ultimately be imprinted or used on or used for), desired theme, etc.
Our design team then begins the process of designing the logo or product with the information collected from the client.
LOGOS: Multiple versions of the logo are prepared and presented to the client via an Elements of Design summery and a Proof. This communique included both pre-design and post-design sections. The pre-design notes relate the client background, application/use of the logo and special considerations. The post-design notes outline the key elements of design incorporated within the logo.
OTHER WORK: Once an item has been designed (typesetting or layout), the client is furnished with a Proof. The Proof give the client an opportunity to review the design, note changes and/or approve the design. Once a Proof approval is received, the "job" can then move to production.
To view a Elements of Design sample, please click Elements of Design image to right.
To view a Proof sample, please click on Proof image on right.
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